The Facebook Messenger Bot
Facebook Messenger Bot is one of the newest applications on Facebook. Basically, a messenger bot is a single piece of artificially intelligent chatting software that utilizes AI to interact with individuals in conversations. ChatBots are generally programmed to know relevant questions, offer appropriate answers, and perform other tasks automatically. A Facebook Messenger Bot is how you extend that strategy to business transactions.
Bots are excellent for attracting new potential customers. In fact, some bot programs are actually able to identify which area a person might be interested in. For example, if someone searches for "luxury car," the bot might search in the "products" or "roads" sections of its database. This allows the bot to put together a customized profile based on the user's interests. Additionally, many luxury cars and travel sites allow their advertisers to post advertisements on Messenger chatbox.
Messenger ChatBots can also assist marketers in their efforts. Facebook has made an effort to expand its inventory of apps, which now include everything from news to weather and beyond. Facebook Messenger Bot is perhaps the largest of these, but it's just one of many. As more businesses move to Messenger chat apps, businesses will need to find ways to attract customers and motivate them to take a second look at the bot as a marketing tool.
One way to do that is by making it easier for customers to contact the company. Through the Facebook Messenger Bot, companies can encourage contacts to use the contact box on the app to make inquiries or request information. The Facebook Messenger Bot also makes it easier for businesses to contact contacts who may have access to the customer chat plugin on the website, such as sales reps, technical support, or community managers. This gives businesses an opportunity to have their voice heard when their real estate agents, technical support persons, or community managers do not always speak out.
Facebook has also introduced a Facebook Messenger Bot builder tool, which allows developers to create new bot profiles with the ability to change their names, profile pictures, genders, languages, and backgrounds. Facebook Messenger Bot is the first of its kind and could be used as a model for other future Facebook applications. The Bot builder tool has been downloaded by over 55 million users. Businesses have seen significant growth in conversion rates when using this builder tool, especially when their leads are able to contact their prospects directly through Messenger rather than clicking through the "make a new account" page on the Facebook website.
Another advantage of the messenger bot is the ability to track open rates across the network. Facebook's data reveals that the rate of opening messenger chats is higher among users of chat apps like Yahoo, MSN, Skype, Facebook, and others. This information provides insight into what potential clients are searching for when they use these types of internet services. As well, it helps marketers understand how they can best reach out to their audience to increase conversion rates and open rates.
There are two main types of Messenger Bot applications desktop and web. A desktop bot is typically installed within the Facebook application on an individual's computer. When using this bot, one requires a Facebook account and a Facebook messenger account. Bots created with a desktop version can be accessed from the link below, while web-based Bots require a user to open a web browser, then visit a specific web page where the bot will automatically open when opened. Desktop bots are not currently available in the App Store.
Bot creation is part of a comprehensive marketing strategy designed to provide businesses with an engaging customer service experience. According to studies, companies that provide consistently, reliable messaging will gain a more loyal customer base, which is always a major return on investment. ChatBots have the potential to make Facebook into a truly immersive environment for browsing, sharing photos, and creating friends.