The Different Types Of Analytics
There are many different types of analytics software, with each offering a different set of features and benefits. And while some might focus on data analysis, others are more focused on customer support and help you measure the effectiveness of your campaigns. Analytical tools can be used to monitor a variety of different aspects of your website and business.
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Below are three types of analytics you might use on your site:
1. Website Analytics – This type of analytics measures how many people visit your site, how long they stay, what pages they visit, and what kind of traffic you get from specific areas on the site. This information can help you understand how users are interacting with your site, which can help you improve the user experience and increase website traffic.
2. Traffic Analysis – This type of analytics looks at how many people came to your site from specific sources (such as Google AdWords), what kind of content attracted them (e.g., blog posts, Landing Pages), and what steps led them to that content (e.g., clicking through an ad, filling out a form). Traffic analysis can help you identify which ads or content are working well and which need improvement.
3. Conversion Tracking – This type of analytics tracks how many people complete a desired action on your website (such as signing up for a newsletter, making a purchase, or filling out a form) and records the specific steps they took to complete that action.