The reality of health food stores is that there is a huge opportunity to exceed customer expectations. The hope of every hospitalized patient is that the food served is unattractive and tasteless. Another finding was that at no time did anyone go to the hospital just to eat.
The challenge for the food and sports nutrition management team is to set expectations and educate customers before any food or service is offered. The complexity of serving food does not begin and end with the preparation and presentation of dishes. For more information about sports nutrition, you can search the best sports aliment regulation services over the internet.
The strategy is to improve the communication process and set expectations by explaining dietary options, service styles, and clinical boundaries that need to be discussed before serving the first meal.
Developing a communication strategy is about putting the "moment of truth" in the middle, i.e. developing a strategy that starts when the customer receives their food and works backward.
With the exception of the healthcare sector, the catering industry has the option to market and market their products before purchasing them.
With a stable healthcare customer base, the food and nutrition department's skill and wisdom can create an experience that exceeds the basic nutrition expectations of a hospital.
This statement gives the director delegated authority and responsibility for determining the effectiveness of the nutrition department. To summarize the director's role, he or she must be entrepreneurial and passionate about growth, focus on business clients, and manage programs to set a vision for long-term goals.
As a marketer, one needs to think about the target audience, consider and understand customer preferences, and develop a nutritional strategy that can and can meet clinical and regulatory requirements.