The definition of a CMO is "chief marketing officer," but it's unusual to find one person who fills this role as their full-time job.
Instead, firms typically hire internet marketer fractional CMO who are able to take care of all the tasks necessary for dominating their market or business niche while still being able to perform those duties which they should fulfill in order to be considered CMOS.
It allows them to have a more flexible work schedule and work from home!
What is a Fractional CMO?
A fractional CMO is a type of CMO that specializes in managing and executing fractional marketing programs. According to the Fractional Marketing Association, fractional marketing refers to “the use of smaller doses or smaller baskets of products to induce customers to make multiple purchases.”
In other words, fractional CMOs help businesses increase sales by delivering more relevant and valuable content and offers to customers through channels such as email, social media, and direct mail.
There are a number of reasons why businesses might want to employ a fractional CMO. For example, if your business relies on limited resources (e.g., you don’t have the budget to run a full-blown marketing campaign), a fractional CMO can help you deliver targeted content and offers to more customers.
Additionally, if your customers are particularly difficult to reach (i.e., they live in rural areas or have low incomes), a fractional CMO can help you distribute your content and offers to those who need them most.